By John Glenday

Apple has beefed up its privacy rules in relation to the burgeoning health app sector, ahead of the rumoured 9 September launch of the iPhone 6 and ‘iWatch’, by banning developers from selling on personal health data to advertisers.

The move clears the way for Apple to market a wearable watch which is expected to place health monitoring at its heart using the Healthkit platform.

It follows moves to introduce a standardised Health app which will monitor blood pressure, heart rate, diet and exercise and is clearly designed to pre-empt consumer concern at where this information may end up.

Whilst developers will be Read full story ›

Source: The Drum