Apple has confirmed it is to exit the advertising business with App Store developers (or publishers) confirming reports circualted earlier this week in what amounts to a rare admission of fallibility from the tech and media behemoth.
In a blog post dated 15 January entitled “iAd App Network will be Discontinued” Apple confirmed it will no longer be accepting new publishers on to the network as of the end of JUne htis year, bringing to an end Apple’s six-year bid to firmly entrench itself in the advertising game.
“Although we are no longer accepting new apps into the Read full story ›
Source: The Drum
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