By Audrey Kemp

Interbrand’s annual report identifies the strongest global brands that will continue to thrive despite looming economic uncertainty.

Brand consultancy Interbrand today released its ‘Best global brands’ list of 2022.

Out of the world’s top 100 brands, Apple retained its top spot after increasing 18% in year-over-year brand value to about $482 million. Meanwhile, Microsoft, with a $278 million valuation, took Amazon’s #2 ranking. Other notable placements include Nike entering the top 10 for the first time, edging out McDonald’s.

“At Microsoft, we believe that technology can help empower every person and every organization on the planet to achieve more,” Microsoft’s executive Read full story ›

Source: The Drum