German football club Bayern Munich have signed an exclusive partnership with Apple Music as music streaming service steps up its push into sports marketing.
The deal will see Bayern players and staff curate playlists and generate unique content for Apple Music such as football-related videos and interviews.
It builds on previous ties with company through the club’s partnership with Apple-owned Beats by Dre, who will continue to be Bayern Munich’s official sound partner.
The deal marks the first time that Apple have partnered with a professional sports property, however its rivals such as Spotify and <a target=_blank href="http://www.thedrum.com/topics/deezer" Read full story ›
Source: The Drum
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