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Apple to place its ad-supported iTunes Radio stations behind a paywall

on Jan 16, 2016 | 0 comments

By John McCarthy

Apple’s online radio service is set to drop its free, ad-supported model and join the rest of Apple Music behind a paywall.

As of 29 January, Beats 1 will be the only radio station not behind a paywall as the company looks to garner $10 per month subscribers.

Marking a drastic shift from the ad-supported model, iTunes Radio, which is available in the US and Australia, informed customers of the changes on Friday via email.

An Apple spokesperson told BuzzFeed: “We are making Beats 1 the premier free broadcast from Apple and phasing out the ad-supported stations at the end of January.

“Additionally, with Read full story ›

Source: The Drum