Apple is continuing its strategy of telling a Chinese New Year story using only its phone technology, this year focusing on three generations of women in a family and how breaking from cultural convention impacts them on Chinese New Year.
For the past few years, Apple has written a poignant family-related story around Chinese New Year and used the technology within its phones to show how professional content can be made only using a mobile phone.
The ads can be viewed on Apple’s Youku channel.
For 2020, the story is called ‘Daughter’ and is Read full story ›
Source: The Drum
Industry News
