Appletiser has appointed Howell Penny to develop its new global ‘Crown the Moment’ positioning in the UK.
The shopper marketing agency was appointed following a four way pitch and will now work to develop and launch a new campaign, to be rolled out across this year and 2015.
Gaëlle Deschamps, Appletiser European marketing manager commented: “Appletiser exists as a treat to reward all those special moments in life, no matter how big or small they may be. Howell Penny demonstrated to us compelling and campaignable ideas that are a positive embodiment of our Crown the Moment positioning in a modern and gritty Read full story ›
Source: The Drum
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