A new report from Aprais highlights that resilience has become the necessary performance standard for marketers and their agencies following the coronavirus crisis.

Data mined from Aprais’ database, consisting of more than 22,000 client-agency evaluations, has identified how agencies and clients alike can boost their resilience scores going forwards.

Senior network heads, including Arthur Sadoun at Publicis Groupe and global clients including Unilever have highlighted the importance of embracing resilience in a Covid-19 world.

The report scanned data collected over a 20-year period and shows agencies consistently under-performing on resilience compared to other metrics. Focusing on improving resilience presents a clear opportunity to Read full story ›

Source: The Drum