When it comes to jumping on a topical event, April Fool’s Day can be a good way for brands to have a bit of fun. But it can be difficult to get cut through and so brands need to invest their money wisely and for the right reasons.
Hannah Drury, creative at social media agency We are Social, explains: “April Fool’s Day in the UK feels like our version of the Super Bowl. But it’s a crowded space and the campaign should show your brand values. It’s a great opportunity to dip your toes into edgier waters, and you need to Read full story ›
Source: Marketing Week
Industry News
