Regional newspaper owner Archant has overhauled its digital news and media brand London24 to cater for native advertising and has signed Renault as launch partner in a six-figure deal.
London24, which made its debut two years ago as a digital-only title, curating stories from Archant’s 14 local London newspapers including the Ham & High, Hackney Gazette, and Islington Gazette, now claims an average 850,000 monthly unique visitors.
The new, responsive site has been designed to tie in more deeply with partners such as Streetlife, a local social network in which users can input their local addresses to then share Read full story ›
Source: The Drum
Industry News