Archant is preparing its fourth and maybe final issue of the New European this week, with executives deciding today (26 July) if the paper will extend its initial four-week run.
The first issue sold over 40,000 copies at a premium price point of £2, which some media experts suggested would be the paper’s downfall. Interestingly, Archant did not spend big on market research, advertising, staffing or agency recruitment, and put a £10,000 cap on marketing.
The paper went from concept to consumer in nine days.
“To the people who said the price point was too much, 40,000 people disagree Read full story ›
Source: The Drum
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