By Alexa Brown

The Drum and lifecycle engagement platform Appboy hosted a lively debate at the Cannes Lions Festival of Creativity in June when we questioned the role creative agencies will play in a rapidly changing ad industry.

For advertising creatives, Cannes Lions represents a unique moment – an annual jamboree where their finest work is feted and fawned over by the industry’s most prominent global names. But are such festivities only ensuring that agencies continue to view their world through rosé-coloured glasses, oblivious to the existential threats to come? That’s the question we put to a panel of experts from IBM, News UK, Read full story ›

Source: The Drum