Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Are we witnessing the end of the supermarket as we know it?

on Nov 27, 2014 | 0 comments

By Leslie de Chernatony

With supermarkets poised to indulge in another round of price wars a report from Goldman Sachs could either pause the knife or lead them to drive it even deeper.

The analysts have come to the conclusion that tinkering around the edges is not really an option for the big four and that their only option to return to growth is to start closing stores – it suggests one in five should just about do it.

Prices will always be important to shoppers and it’ll always be a battleground, but the bigger question remains what can or should supermarkets offer beyond price to Read full story ›

Source: The Drum