By Audrey Kemp

Two new ads turn armpit sniffing into a comedic art form, showcasing folks reveling in the delightful fragrances of the brand’s reformulated deodorant.

Tom’s of Maine, Colgate-Palmolive’s natural personal care brand, recently launched a new campaign aimed at proving that natural deodorants can be as effective as they are environmentally friendly.

After a three-year hiatus from the advertising spotlight, the brand serves up a dose of hilarity to highlight the potency of its new deodorant formula with the tagline ‘Smell Good, Good.’

The centerpiece of the campaign is a rib-tickling ad titled ‘Spin,’ where a spin class instructor takes his love for Read full story ›

Source: The Drum