By John Glenday

Beauty product manufacturer KAO USA has appointed Arnold Worldwide to serve as global creative agency for its John Frieda and Jergens brands.

The role will see the agency take on responsibility for all strategy and creative behind the businesses from today but the review will not affect other KAO USA agencies for media and digital.

Dave Muenz, vice president and regional executive officer, mass business sector, said, “All finalist agency teams did an outstanding job during the process. We would have been delighted to work with all of them. Our decision came down to our confidence in the quality of the team, Read full story ›

Source: The Drum