Arsenal Football Club has become the first in the Premier League to create an app specifically for its young fans, as it looks to engage four to 11 year-olds through digital gamification.
Launching on iOS and Android today, the app slots into the offering of its youth brand – the Junior Gunners.
The platform includes leader boards, native video and two games: the Tamagotchi-esque Pocket Player, which challenges players to train up avatars of Hector Bellerin, Mesut Ozil and Theo Walcott; and Squad boss, a tactical, Football Manager-style platform that can be played alongside fellow Arsenal fans.
The Junior Gunners app was developed Read full story ›
Source: The Drum
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