By Sam Anderson

While major social players struggle, community-focused platforms such as Discord and Mastodon seek new audiences. We asked five expert marketers what the opportunities are, and how to capture them.

The idea of the internet as a gathering place for tight-knit communities is not new, but over the last few years the gathering places themselves have changed. Discord has grown out of gaming to become a major hub for all sorts of communities, and brands have started to take notice. Earlier this year, Reddit made a major stride toward major brand respectability with a Love Island deal. And Read full story ›

Source: The Drum