The Advertising Standards Authority (ASA) has slapped Carlsberg with a ban over an ad which seen former England player Stuart Pearce delivering beer to a building site.
Following a complaint from Alcohol Concern the campaign has been quashed by the watchdog for promoting drinking in “unsafe and unwise” location.
The video showed Pearce and a delivery driver arriving at a building site with a giant crate of Carlsberg to present to the builders on the site as a surprise. After the initial stunt, workers in the ad were shown carrying one pack of Carlsberg each on their shoulders Read full story ›
Source: The Drum
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