An application has been made to the Advertising Standards Authority (ASA) and Instagram to introduce a new code that will prevent brands and influencers from promoting “perfectionism”.
The initiative is being led by Chris Ward, a former creative director of Comic Relief and 1Goal (an organisation which focused on driving the legacy left by the Fifa World Cup).
Ward has recently penned a book highlighting the problems caused by perfectionism, a condition he argues sees the sufferer constantly strive to achieve flawlessness. The issue has been described as “an epidemic” and “a public health issue” by researchers, and in Read full story ›
Source: The Drum
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