By John Glenday

Asda is challenging its mass-market perceptions by partnering with the well-heeled Downton Abbey household to prove that it has everything you could want for even the grandest of dinners.

The cross-channel campaign brings the cast of kitchen stars to life in the formidable presence of Mrs Patmore who gives her all to the back of house preparations for a Royal Visit by rustling up a succulent joint of roast beef.

Eilidh Macaskill, vice president of creative and media at Asda, commented: “Downton Abbey is world-renowned for its wonderful kitchen, stunning feasts and a head cook who only accepts Read full story ›

Source: The Drum