By Shawn Lim
Asia Pacific leads the world in terms of video plays over mobile for the second quarter in a row at 64.4%, according to the third quarter 2017 Global Video Index study released by Ooyala.
The study by the online video technology company found that globally, more than 58% of video plays occurred on mobile devices in the third quarter of 2017. This represents the sixth consecutive quarter in which mobile devices accounted for more than 50% of all online video starts, with third quarter mobile-video starts growing 11.9%, compared to the same period in 2016.
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Source: The Drum