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Asos praised for using 'natural' un-retouched images of models

on Jul 1, 2017 | 0 comments

By Gillian West

Online fashion retailer Asos‘ decision to use untouched photos of models showing their stretchmarks has been praised by consumers.

Turning to social media, Asos customers have thanked the brand for the “natural” and “normal” images of women in swimwear and lingerie.

so nice to see a model without photoshop, she is gorgeous without airbrushing stretch marks@ASOS pic.twitter.com/6f1TVFKDjc

— lu (@ElizaStaples) June 29, 2017

As someone who has always been ashamed of her stretch marks & felt I was the only 1 of my friends to have them, <a target=_blank Read full story ›

Source: The Drum