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Aston Villa set for fan engagement drive as it commissions Rippleffect to develop new content-rich website

on May 28, 2015 | 0 comments

By Stephen Lepitak

Aston Villa will release a new official website following the appointment of Rippleffect on a long-term contract to work with the club’s marketing and communications team.

The site will go live in the autumn ahead of the new Premier League season and will aim to improve the relationship the club has with its supporters through an improved fan engagement experience which will include a live match-day centre.

Rippleffect will also focus on maximising the commercial proposition and build on the existing sales and marketing offer, which will focus on attendance and sales growth, as well as a rise in uptake of hospitality.

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Source: The Drum