By Asmita Dubey

Asmita Dubey, chief digital officer for consumer products at L’Oréal, shares her Marketing Manifesto for 2024. She’s one of five CMOs shortlisted for the WFA’s Global Marketer of the Year. Here, she courts your vote with a vision of an augmented future.

Technology is at a turning point. Its potential is profoundly disrupting all walks of our lives, with the evolution of cognitive cities, digital identity, education with AI and new storytelling using generative AI tools. These transformations are powered by a range of advanced technologies that consumers are adopting.

When we look at app adoption cycles, we see that it Read full story ›

Source: The Drum