Australia’s advertising industry watchdog, Ad Standards, has launched a “provocative” campaign to draw attention to sexism, racism and other issues in advertising.
The campaign, which is running across TV, newspapers, radio and outdoor aims to generate awareness of the advertising codes while showcasing how the majority of marketing messages portray sexist gender stereotypes and fail to reflect the multicultural population.
The ‘Kinder Conditions’ ads feature lines such as “This ad is for white people only”, “If you’re a woman don’t bother reading this ad” and “This ad is brainwashing your children”.
Fiona Jolly, CEO of Ad Standards, said the campaign aims to remind Read full story ›
Source: The Drum
Industry News