Australian ad tech firm Viztrade is leading the launch of a digital media fund, which it hopes will allow marketers to invest directly into local news businesses and publishers.
The aim of the fund will be to direct funding into independent businesses so they can improve and create new digital services, helping local publishing to better compete against major digital media players, such as conglomerate news organisations and digital platforms like Facebook and Google.
Viztrade, a digital ad platform that specialises in local media, will lead the fund but has brought in Standard Media Index, marketing management consultancy Read full story ›
Source: The Drum
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