By Margo Waldrop Meet the Judges of The Drum Awards for Marketing. We celebrate the best in brand-building and creative strategy, and our Judge of the Day series gives you a closer look at the experts behind our prestigious panels. Get to know the industry leaders who recognize excellence in marketing. Today, we highlight Yana Ernazarova, chief marketing officer at Edushape and a judge for here Read full story › Source: The Drum...
Read MoreBy Gordon Young The secondhand electronics seller’s Lauren Benton tells here Read full story › Source: The Drum...
Read MoreBy Tony Walford Will S4 Capital sell to a holding company competitor, go down the increasingly popular private equity route or just sit tight? Green Square’s Tony Walford looks at what the future may hold for the marcomms firm following its latest financials. This time last year, S4 Capital’s press release said that for 2024: “We are targeting like-for-like net revenue to be down on the prior year [2023] with a broadly similar overall level of operational Ebitda as 2023, as a result of cost reductions made in the previous year.” And broadly S4 achieved this. Its recently announced 2024 full year results showed Read full story › Source: The Drum...
Read MoreBy Matt Williams The influential agency leader tells all on the day that still gives him nightmares, what the ad industry is getting wrong about culture and how he landed his dream job at The Masters. Jonathan Akwue is the type of person who could meet one of his heroes and a couple of weeks later have that particular hero ring him up and offer him a job out of the blue. Seriously, that’s how Jon ended up at Translation. Read the answers below for all the detail on that. But before you do, a quick intro… Read more here Read full story › Source: The Drum...
Read MoreBy Mark McDermott Nowadays, house parties can be attended by millions across the globe via livestream. Mark McDermott of Amplify explains how they can offer a great branded experience – and how to host a good one. In LA, urban sprawl, limited public space, and a patchwork of tight communities mean house parties have always been part of everyday life. Depending on where you live, they might look and feel totally different. What defines and binds them is specificity. House parties flourished in the 90s and acquired new currency during the pandemic, when backyards and parks, porches, and parking lots were the only places Read full story › Source: The Drum...
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