By Oscar Quine Science and technology are more important than ever, but they face a crisis of confidence in public opinion. The Drum Network assembled a panel of experts to explain how good marketing can help. The world once again had its sights turned skyward recently, as Elon Musk’s SpaceX company completed the breath-taking feat of here Read full story › Source: The Drum...
Read MoreBy Audrey Kemp Titled ‘Bold Spirits, Rise,’ the creative blends hypnotic choreography, visuals and cinematography to capture the essence of living authentically. Deleón Tequila is toasting self-expression and creative flow with its latest campaign, ‘Bold Spirits, Rise.’ The campaign spotlights the work of a carefully curated group of visionary artists. Choreographer Shay Latukolan, renowned for his innovative approach to movement, collaborated with unconventional filmmaker Ben Strebel, whose bold visual storytelling pushes boundaries, to produce a captivating short film. Photographer Kanya Iwana, known for blending elements of music and dance, complements the effort with dreamlike visuals that embody Deleón’s adventurous spirit. Read more here Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The brewer, in partnership with the integrated marketing agency Taylor, delivers a pint-sized celebration of the most wonderful time of the year. This Christmas, Guinness US is spreading holiday cheer with a fresh twist on a classic tune. The Diageo-owned brand’s new 16-second TV spot, ‘The Most Wonderful Pint of the Year,’ transforms a lyric from the beloved jingle, ‘It’s the Most Wonderful Time of the Year,’ into a celebration of its signature stout. Read more here Read full story › Source: The Drum...
Read MoreBy Amy Houston In a season of dazzling holiday ads, the homelessness charity stands out with a poignant, real-life story. With over 150,000 children in temporary accommodation in England, Don’t Panic explains why the campaign is crucial. Amid the flood of Christmas ads vying for attention, each one aiming to sell you something, one spot stood out this year for its deeply compelling and heart-wrenching message. Addressing a crisis affecting countless people across the UK and beyond, Shelter, the housing and homelessness charity, used its annual festive donation drive to highlight the stark realities of temporary accommodation. The campaign, created in collaboration with ad agency Read full story › Source: The Drum...
Read MoreBy Audrey Kemp In ‘Wrong Commercial,’ things go hilariously off-script when the comedian realizes he’s on the set of a high-fashion cologne ad. In its newest ad, Bud Light swaps drama for laughs as comedian Shane Gillis finds himself on the wrong set. ‘Wrong Commercial,’ the latest spot in the beer giant’s college football campaign, turns a serious, high-fashion concept into pure comedic chaos. Read more here Read full story › Source: The Drum...
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