By Audrey Kemp The apparel brand unveils its latest innovation with Durable-Water Repellent fabric technology, and Jeong is back to put it to the test, in a hilarious new campaign. OMG, Fabletics Scrubs just dropped a new innovation, and Ken Jeong is back to make you LOL. In a new 60-second commercial titled ‘Keep it Dry,’ the apparel brand introduces Durable-Water Repellent (DWR) fabric technology as the latest upgrade to its line of scrubs. Read more here Read full story › Source: The Drum...
Read MoreBy Amy Houston In August of last year, Unilever announced a two-year global partnership with The Gunners’ men’s and women’s teams. Arsenal players Beth Mead, Leah Williamson, Katie McCabe, and captain Kim Little star in Persil’s new ‘Dirt Is Good’ campaign, aiming to break the stigma around periods in sports. According to Unilever, when an athlete plays on despite a bleeding ankle, their blood-stained sock is seen as a badge of honor. Yet, when it’s period blood, it’s met with shame and embarrassment. Read more here Read full story › Source: The Drum...
Read MoreMarketers, we have a demographic problem. Sabrina Lynch of Nuance Matters (part of Momentum Worldwide) explains why it’s essential to understand a person’s identity in order to connect with them. I recently asked one of my best friends, “How you feeling today?” “Depends,” he replied. “I’ve got different answers for whichever side of me kicks in.” Read more here Read full story › Source: The Drum...
Read MoreThe B2B product or service you’re selling isn’t just a ‘solution.’ Louise Watson of Propeller Group explains why the best marketers focus as much on the person behind the purchase. Let’s be honest: B2B marketing has a bit of a personality problem. Too often, we forget that behind every job title and company logo is a person. A living, breathing, coffee-drinking, stressed-out human being. And it can be easy to forget that they’re the ones who make the buying decisions. In our industry, we’re talking about big investments – that aren’t just “solutions.” They’re an opportunity for the decision maker to make Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The food delivery platform is making its mark in gaming with a major integration into Twitch and Amazon Ads’ branded Fortnite world. The activation includes interactive brand elements and a high-stakes livestream tournament on March 14. DoorDash has officially joined ‘The Glitch,’ Twitch and Amazon Ads’ branded Fortnite world, bringing in-game activations and a major gaming event to the platform. As of today, The Glitch has in-game DoorDash billboards, a visitable DoorDash Tower, and interactive “hot bag” structures that players can build to earn power-ups like healing items and hoverboards. Read more here Read full story › Source: The Drum...
Read More
Industry News
