By Bil Bungay BMB co-founder Bil Bungay, who collaborated with Lynch on PlayStation 2 ad ‘The Third Place,’ remembers what it was like to work with here Read full story › Source: The Drum...
Read MoreBy Gordon Young As TikTok goes dark in the US, it’s not just millions of creators left reeling. Marketers are scrambling to recalibrate campaigns, venture capitalists are eyeing the platform’s carcass for opportunity, and politicians are sharpening their arguments. The app’s shutdown marks a pivotal moment in tech history—one that balances the threats of national security with the irresistible lure of cultural and economic influence. But as the US pulls the plug, the rest of the world is asking: could we be next? This Sunday, TikTok officially went dark in the US. For 170 million American users, one of the most culturally impactful Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The toy manufacturing and entertainment company has today launched a 14-episode series inspired by the 2024 animated film Transformers One. Hasbro is charging up the Transformers fanbase with a creative campaign that’s more than meets the eye. In collaboration with TheSoul Publishing, the toy giant on Friday aired the pilot episode of ‘Transformers One: New Adventures’, a stop-motion YouTube series that brings the world of Cybertron to life. Read more here Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The pioneering publicist transformed consumer electronics marketing, mentored future leaders and championed education throughout his remarkable career. Howard Geltzer, a visionary in consumer electronics and public relations, passed away last week in Los Angeles at the age of 88. Best known for his pivotal role in the US launch of the Sony Walkman in 1980, Geltzer left behind a legacy that transformed people’s engagement with technology and media. Read more here Read full story › Source: The Drum...
Read MoreBy Tony Cuthbertson With the US Supreme Court upholding a ban on TikTok, Shooglebox’s Tony Cuthbertson wonders where users will go next. So, Joe Biden doesn’t want to let the axe fall on Sunday. He’d rather leave the closure of TikTok on the top of the White House ‘to-do’ list for Trump on Monday morning. Will there be a stay of execution? Will one of the big social media players step in? The sense of impending doom and gallows humor isn’t lost on TikTok users. The Monday deadline has created a swell of “TikTok refugees” looking for a platform to migrate to… and Read full story › Source: The Drum...
Read More
Industry News
