By Richard Draycott With the year drawing to a close, agency leaders give us their key takeaways from 2024. In this installment of here Read full story › Source: The Drum...
Read MoreBy Gemma Moroney Strategists should give poetry a try in 2025. Shook’s Gemma Moroney rhymes off the reasons why. “An insight’s like a joke.” To laugh at a joke is saying, “I recognize myself in that.” Both quotes I’ve picked up along the way in my magpie-way. Both are correct, in my opinion. And no doubt why absolutely loads of creatives seem to have done a stand-up comedy course. Whether through choice or company-wide training. Read more here Read full story › Source: The Drum...
Read MoreBy Gareth Davies Will the fallout from the mega-merger put agencies into ‘pitch mode’ in 2025 as unsettled Omnicom and IPG clients look for new homes? In his final here Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The new Saudi activation turns emojis into meal combos, exclusive offers and a tangible ‘Emoji Coke’ cup. What’s in the cup? Coca-Cola Middle East says it’s them. The iconic red-and-white soda emoji is getting a playful new owner in Coca-Cola’s latest campaign, ‘Emoji Coke.’ The brand is staking its claim on the emoji – depicting a white cup with a red stripe and straw – and transforming it into real-world meal combos, exclusive vouchers and a limited-edition collectible cup. Read more here Read full story › Source: The Drum...
Read MoreBy Joe McElligott MG Empower’s Joe McElligott asks a simple question: What does social media look like in a world without screens? In September this year, newly branded for his cool-guy era, Mark ‘The Zuck’ Zuckerberg released his latest weapon in the quest for dominion over digital: the AR glasses dubbed Orion. We’ve had a few false dawns of AR and VR over the years, from Pokémon Go’s AR phenomenon to Apple’s Vision Pro headset (the latter’s production numbers have already here Read full story › Source: The Drum...
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