Just weeks after the appointment of a new global chief brand and beauty officer in the form of ex-Diaego marketer James Thompson, Avon is mapping out a plan tp “modernise” for the Instagram generation amid sluggish sales. Its secret weapon? A six-million strong army of sales representatives.
“It’s an almost once in a career opportunity to be part of a business which is completely focused and dedicated to rejuvenating what is a well-known and iconic brand in its own right. We all know we want to do a makeover of it,” Thompson told The Drum, less than a week Read full story ›
Source: The Drum
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