By Jennifer Faull

Halfords has launched a new multimillion-pound campaign urging people to take to the open road and embark on their own James Dean-style adventure.

The Keep On Rollin’ campaign was developed by Mother and aims to convey Halfords’ belief in ‘living life on the move’.

Playing out to the ‘Born to be Wild’ track, the ads begin with a family setting off on a journey into the British countryside. As they are taken over by the call to the open road, both them and the landscape transform.

Caroline Michael, Halfords head of advertising and digital media explained: “This summer we wanted Read full story ›

Source: The Drum