Welcome to Award Winning Stories, a regular video series exploring the stories behind some of the winning work from The Drum Awards.
In this instalment, we look at ‘Sleeping Flags‘, a campaign by One (Óglaigh Náisiúnta na hÉireann), the support organisation for ex-service personnel of the Irish Defence Services, which worked with Accenture Interactive agency Rothco on an effort to combat growing homelessness among veterans.
Based on the insight that flag etiquette dictates the Irish tricolour should never touch the ground, the agency developed an awareness campaign that saw the country’s standard turned into sleeping bags. The response Read full story ›
Source: The Drum
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