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B2B events hospitality: A secret frontier for new food and drink trends?

on Feb 22, 2024 | 0 comments

By Chloe Ward

For The Drum’s food & drink focus week, Chloe Ward of Wonder (part of the Amplify group) argues that B2B events are becoming an increasingly relevant testbed for dining innovation.

In the dynamic arena of event food & drink, where culinary innovation takes center stage, gone are the days of the humble chocolate fountain (thankfully, given their questionable oil content). Today’s edible entertainment demands a multisensory journey that not only looks amazing for that shareable Insta snap, but also surprises the taste buds with new flavor combinations and immersive storytelling.

Events have always been hubs for pushing the Read full story ›

Source: The Drum