The B2B sector has traditionally been considered as a boring industry, one that is less interesting and enticing than its consumer counterpart. But signs of life are growing.
‘Less boring’ is a fair way of putting it. B2B has a long way to go before we can call it ‘exciting.’ The potential is there. B2B companies are running out of USPs based on product or service alone, and are starting to lean on their personality and beliefs as key differentiators.
As a result, brands are going to start connecting with customers on a more emotional level. They need to be true to Read full story ›
Source: The Drum
Industry News