Language learning app Babbel has hired Steven Meyers, WeWork’s former director of acquisition marketing, to drive “a new phase of growth” in the US.
Reporting to Babbel’s US chief executive, Julie Hansen, Meyers will lead marketing in the region with a particular focus on growth and customer acquisition.
He will lead a team of around a dozen staff and plans to grow the in-house marketing capability over time.
Meyers joins from Candid, a direct-to-consumer dental business, where he was vice-president of marketing. He was a founding member of WeWork’s acquisition marketing team, tasked with selling desk space at the <a target=_blank href="https://www.thedrum.com/news/2019/08/15/what-wework-s-ipo-filing-tells-ad-land-about-its-marketing-ambitions" Read full story ›
Source: The Drum
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