By Jennifer Faull

Bacardi has become the exclusive sponsor of Jamie Oliver’s new Drinks Tube channel as part of a wider partnership with the TV chef’s company.

Drinks Tube, the companion YouTube channel to Oliver’s Food Tube channel, will see the two co-create content that features various Bacardi brands including Bacardi rum, Grey Goose vodka, Dewar’s whiskey, Bombay Sapphire Gin and Martini vermouth.

The channel – targeted directly at consumers who are searching online for cocktail information – will also see Bacardi ambassadors, mixologists and bartenders offer advice and demonstrations in a weekly video.

Additionally, Bacardi has launched its own Mixed Cocktails Read full story ›

Source: The Drum