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Back Chat with J Walter Thompson's Dave Dye: 'We need to shape opinion and sell things'

on Dec 11, 2015 | 0 comments

By Staff Writer

How are you and what’s keeping you busy?

I’m great thanks. Currently trying to figure out how we can help Aston Martin beat its bling-tastic competition, wondering how we make more people aware of Legal & General’s decency (it pays out more claims than any other insurance – fact), and trying to win a pitch for something our PR chief Noel Bussey says I can’t mention (it begins with ‘B’).

Oh, and trying to deal with title-creep. What’s the difference between designers, artworkers, typographers, studio bods, Mac monkeys and visualisers? All the terms seem to have become muddled, so it’s now difficult Read full story ›

Source: The Drum