By Gillian West

Barclaycard’s online and mobile-based offers service Bespoke Offers is looking to raise awareness of the brand and its personalised approach to the offers sector with a national TV campaign focusing on the idea that customers can find their ‘perfect match’ using the service.

Breaking today (Friday 27 June), the campaign, created by BBH, will run for three months across the Sky Network, also using Sky and ITV on-demand platforms as well as 4OD. A print campaign, executed by Rapp, will feature in national daily press, regional press and select passion point media, with an outdoor campaign in London and the Read full story ›

Source: The Drum