By Thomas Hobbs

The devices, which are available to purchase from July 1 and open to anyone with a UK-registered Visa or Mastercard debit or credit card and not just Barclaycard users, will be linked to a digital wallet via the bPay app.

The app will then give users the option to top up their balance automatically or manage the settings of their devices.

To raise awareness of the three new wearable devices, Barclaycard will begin a three month launch campaign today in London with OOH activity targeting commuters with the ‘Wear it. Clip it. Stick it’ slogan.

Rolling out nationwide on 6 July, the campaign Read full story ›

Source: Marketing Week