By Staff Writer
As social is becoming a much noisier place it’s harder to get through but brands and agencies like Barclays, YouTube and McDonald’s are cutting through, scooping nominations for this year’s Social Media Buzz awards to highlight their prowess in a maturing medium.
Every advertiser gets social media is key. Many build their strategy around it. But only a few are truly empowering fans to become advocates of their brands. And that’s what all the contenders of this year’s awards – sponsored by cloud company iomart – were deemed to have done, innovating with big strategic investments in social networks or testing Read full story ›
Source: The Drum