By James Hammersley

Banking has been ‘online’ for some time now and in a world where governments of all persuasions have been driving greater competitiveness the ‘big four’ (RBS/NatWest, Barclays, HSBC and Lloyds) banks have invested heavily not just in online banking but also online acquisition of new customers.

In this week’s infographic, The Drum’s Mystery Shopper reviews the online performance of the ‘big four’ high street banks to see if incumbency is really threatened by the advance of the ‘challenger’ sector or if they are banking on customer inertia to secure their market position.

Traffic

Insight: Revenue comes from traffic that converts. Having more traffic Read full story ›

Source: The Drum