BBC Sport has created an animated campaign to promote its coverage for 2018 Winter Olympics.
The campaign ‘The Fearless are Here’ created by Y&R London portrays the fearless athletes overcoming several challenges in order to compete at the Winter Olympics. Y&R London worked with animators Smith & Foulkes at Nexus Studios to create the ad.
The music is an original composition by Native Music features Korean drums. The ad will air from today on BBC One between ‘Hard Sun’ and ‘Match of the Day’ and will continue to run for the length of the event.
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Source: The Drum
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