The BBC must improve its mobile offering in news and current affairs, a BBC Trust report has ordered after a review found it was not doing enough to reach a younger audience through mobile devices.
A review of the broadcaster’s news and current affairs output found that BBC News Online was the “biggest product” of its online services and mobile had driven significant growth in recent years. Desktop now accounts for less than half of all browsers accessing BBC News Online, the report said, while mobile and tablet now account for around half of browser visits.
However, the Trust said it was Read full story ›
Source: The Drum
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