Helen Lawrence, head of creative agency development at Twitter, advocates the lost art of organisation on social media, while the brand itself gears up to become the home of instant breaking news.
Earlier this week, the platform’s chief marketing officer Leslie Berlan unveiled its new ‘See What’s Happening’ campaign, showcasing Twitter’s dedication to breaking news, sports and live events. However for agencies and brands with a campaign agenda in mind, Lawrence believes forward planning is key.
“There’s an amazing section in analytics that’s got an events calendar,” she said. “You can look through the whole year and see right away Read full story ›
Source: The Drum
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