By John Glenday

Madrid’s premier beer brand Mahou is eyeing up markets beyond its own shores by throwing itself into a major multi-channel marketing campaign in the UK which celebrates the brand’s urbane connections.

Having already conquered an impressive 70% of the Spanish beer market Mahou has set its sights on Britain, bringing an armada of artists, musicians and chefs along for the ride when it hits London this summer.

A trio of experiential events will promote the brand, kicking off with two events in Shoreditch around Old Street Station and Curtain Road, sharing flavours from one capital to another.

A two-day takeover of Read full story ›

Source: The Drum