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Behind APD’s open approach to finding a partnership to fuel growth

on Sep 29, 2016 | 0 comments

By Charlotte McEleny

Asia Pacific Digital (APD) is on the hunt for the right partnership to help fuel the next stage of the agency’s growth.

Last month APD announced to the market that it had received informal interest from a variety of potential partners and it appointed Kym Pfitzner, former head of M&A for Dentsu Aegis, to its strategic advisory board.

The Drum spoke to APD’s chairman Roger Sharp about the announcements and the decision to be so open about its process in finding a new partnership.

“Several multinational agencies, consulting and technology firms have informally approached APD. Their M&A sweeps of the region have revealed Read full story ›

Source: The Drum