By Ian Darby

Three big brand winners at The Drum Awards for OOH highlight key trends for advertisers to learn from – read on for the award winners’ guide to OOH success.

Impact, creativity and bold approaches – if we were to sum up the recent winners of The Drum Awards for Out-of-Home in just three (well, four) words, this would be it.

It was also apparent that the winning entries at the awards, in association with Alight Media, across varied product and service categories, each embodied the strengths and forward-looking nature of the out-of-home (OOH) medium.

When viewed together, the Read full story ›

Source: The Drum