With brand investment in digital rising, ensuring that spend reaches real humans as effectively as possible is top of mind for marketers. The Drum and Human hosted marketing leaders from Microsoft, Circles.Life, Grab, Paypal and Razer, at a roundtable to find out more.
With consumer touchpoints fragmenting across more digital platforms, the investment from marketers has followed. However, the complex nature of tracking and targeting the right consumers online has put an onus on data and measurement, as well as a question on whether human customers are seeing ads at all.
Fred Chery, head of digital marketing, ecommerce at Razer defined this Read full story ›
Source: The Drum
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