By Mindi Chahal

Fashion brand Benetton has made some of the most provocative and overtly political ads of the past half-century. As the brand turns 50, however, it is moving away from shock tactics and entering a new “mature” phase, led by chief product and marketing officer John Mollanger. His aim is to bring product and social causes together.

Since its inception in 1965, the Benetton brand has challenged social norms and championed issues that affect humanity; communicating this stance through images that shock, make people think and raise awareness for causes the brand believes in. They include famous print and poster ads by Read full story ›

Source: Marketing Week