Berlei is showcasing the uncomfortable and painful methods women endure to support their breasts in a new bra campaign.
The campaign, which was created by The Monkeys and directed by Kim Gehrig, features breasts being poked, pushed, suppressed, bound, exposed, and hidden away under plasters and pasties.
The campaign aims to provide an authentic look at how uncomfortable and unsupportive women’s bras can be, to help launch its new range, Womankind, which the brand claims is “our kindest bra yet”.
The Monkeys creative director Barbara Humphries, said, “The Womankind campaign reveals all the frustrations women have endured over the years from bras. We Read full story ›
Source: The Drum
Industry News
