By Amy Houston

Apple, DBS Bank and RHB Group have all released ads that play on themes of acceptance, insecurities and wealth.

Chinese New Year falls on Saturday, February 10, followed by a fortnight of vibrant festivities culminating in the Lantern Festival.

Marking the transition between Chinese zodiac signs, 2024 is the year of the roaring Dragon, said to be a time of many prospects and opportunities.

It is estimated that roughly 1.5 billion people celebrate worldwide – and brands, of course, want in on the action, with advertisers unveiling fun ads to mark the occassion.

From Apple’s latest ‘Shot on iPhone’ film to the humorous Read full story ›

Source: The Drum